Brand Sentiment: Why Customer Perception Matters More Than Ever
Learn what brand sentiment reveals about your brand’s reputation and the impact of customer feelings on your business.
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Learning experience design starts with research
April 25 2023 – Maaike Mintjes | Michael Schurr, a 2nd grade teacher in New York, was trying to figure out how to encourage discovery learning in his classroom. As a first step, he interviewed his students. The interviews revealed that it was not the curriculum, but the physical space that required redesigning. Students found it tough to locate the …
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Creativity and learning experience design
December 14 2023 – Niels Floor | What do all designers need to do their best work? Creativity! Designers use creativity to envision and create things that we love to see and use. We expect designers to come up with original ideas, innovative solutions, and beautiful designs that get the job done. Whether it is the design of a poster, …
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Semantic struggles of a learning experience designer
October 4, 2023 – Maria Galaykova | When I arrived in Argentina for the first time and attempted to order black tea in a cafe, the answer was “Sorry, we don’t have black tea”. “Ok, which tea do you have?” I responded. “We have té común, chamomile tea, green tea, and fruit tea”. I thought it was strange but was …
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AI Strategy Consulting: How Companies Can Build, Position, And Scale High-Value Advisory Services
AI is transforming every business aspect and presents a potential productivity increase like never before. However, many teams are lost in chaos and don’t know which tools to use and how to integrate them into their workflows. That’s why AI strategy services are in such high demand. This is your moment to leverage this opportunity…
Empathic Learning Experience Design
August 24 2023 – Niels Floor | Having empathy for the people you design for is vital for the creation of a personal and purposeful learning experience. What is empathy and why is it important for learning experience design? According to Merriam Webster Dictionary empathy is “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the …
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Goal-oriented design for learning experience design.
February 12 2024 – Niels Floor | How do you ensure learners reach their goals? And how do you know if these goals are relevant for the learner? To answer these questions, it’s smart to take a good look at goal-oriented design. “Learning experience design (LXD) is the process of creating learning experiences that enable the learner to achieve the …
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