Client

Sustainability Consultants

Project

Assessing sustainability practices of business and industry

CHALLENGE

Our client had identified a need to provide training on a new sustainability assessment tool that is used by businesses to determine how well they meet environmental, social, and governance sustainability criteria. Although they had an existing sustainability assessment tool and some ad-hoc videos, they needed a structure for how to take that learning to the next level and present a more interactive and professional training program as they market their product widely. They also needed their training to embody their sustainable culture, uphold their environmental values, and address the challenges businesses have in measuring the sustainability of their business practices.

SOLUTION

Our client partnered with us to design and build a business sustainability assessment training to accompany their assessment tool, using some pre-made video content, but also building on that content to create a robust training program. The program was built for use by all business leadership roles, from managers to senior executives. As well, the training program was to become part of a sustainability certificate at a local college which our client had partnered with to offer the tool to students interested in sustainability. With these two main groups, our training would reach a total target audience of, at minimum, 500 people across the country.

Based on our client’s marketing goals and user needs discovered during needs analysis meetings we conducted, we identified these 6 areas to focus on:

• Environmental, social, and corporate governance
• Sustainable development goals
• Assessing business sustainability
• Using sustainability assessment matrices
• Mobilizing assessment results to transform organizations

From there we designed a storyboards and several iterations of the eLearning modules and included videos to gather feedback from the client and to action the feedback in subsequent iterations, until the final polished version was approved and shared with our client’s users and students in their partnered College program.

Responsibilities:

• Instructional Content Design
• eLearning Development
• Graphic Design
• Post-production Video
• Narration and Audio Editing
• Video Captioning