What Is Share Of Voice? How To Measure And Increase Brand SoV
Unlock insights on share of voice to boost your brand’s presence and attention in an increasingly competitive environment.
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Creativity and learning experience design
December 14 2023 – Niels Floor | What do all designers need to do their best work? Creativity! Designers use creativity to envision and create things that we love to see and use. We expect designers to come up with original ideas, innovative solutions, and beautiful designs that get the job done. Whether it is the design of a poster, …
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Learning experience design starts with research
April 25 2023 – Maaike Mintjes | Michael Schurr, a 2nd grade teacher in New York, was trying to figure out how to encourage discovery learning in his classroom. As a first step, he interviewed his students. The interviews revealed that it was not the curriculum, but the physical space that required redesigning. Students found it tough to locate the …
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Human Centered Design for designing great learning experiences.
March 30 2023 – Niels Floor | When you look at the definition of learning experience design (LXD), the term human centered design (HCD) is featured prominently. Even if you’ve never heard of HCD, it’s easy to imagine why this is a sensible concept. But what is HCD exactly? Find out how to benefit from human centered design for designing …
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Semantic struggles of a learning experience designer
October 4, 2023 – Maria Galaykova | When I arrived in Argentina for the first time and attempted to order black tea in a cafe, the answer was “Sorry, we don’t have black tea”. “Ok, which tea do you have?” I responded. “We have té común, chamomile tea, green tea, and fruit tea”. I thought it was strange but was …
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Learning experience design on display in a communication game
June 13, 2023 by Maria Galaykova | From many conversations with people new to LXD, I concluded that most of them lack examples to understand what LXD is about. So, I decided to collect and showcase several great learning experience design examples. But I faced 2 main challenges: LXD is a comparatively new discipline with a clear definition, process, and …
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Goal-oriented design for learning experience design.
February 12 2024 – Niels Floor | How do you ensure learners reach their goals? And how do you know if these goals are relevant for the learner? To answer these questions, it’s smart to take a good look at goal-oriented design. “Learning experience design (LXD) is the process of creating learning experiences that enable the learner to achieve the …
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